It doesn’t have to be a link—it can simply be text (a linkless mention). Google uses citations from across the web to validate your business information so they know you’re a real, legitimate business. “Off-page” also refers to all activities that occur on other pages that don’t physically exist on your website (such as social media, Quora answers and forum posts). Beyond helping with SERPs ranking, off-page SEO also helps you build brand-name awareness. The reason off-page SEO is so crucial to SERPs ranking is that Google uses links throughout the Internet as a way to understand how authoritative your site is.
Why does off-page SEO matter?
With Google’s algorithm continually evolving, it’s important to keep your SEO strategy fresh, so you can improve your rankings. Search engines like Google also use page speed as a ranking factor, so it’s important to optimize your page speed to improve the user’s on-site experience. In addition, you should regularly add new pages of content to your site so that search engines will see that you’re hard at work for your customers.
The 7 Best Off-Page SEO Tools in 2025 Free and Paid
Also known as a meta title, this is the headline of a page that appears on SERPs and one of the main things that audiences will see when browsing. Title tags briefly tell both visitors and search engines about the content of a page prior to visiting, and is a great tool to reel in audiences and help them choose to click on your website. It’s a good practice to include a relevant keyword here if it fits naturally.
- Skyscraper link building is a proven off-page SEO technique that creates high-quality content to earn backlinks.
- No doubt, off-page SEO gives better ranking to your website in Google search.
- Different search engines like Yahoo, Bing, Google, Yandex, Baidu take off-page signals as one of the most important ranking factors.
- On a more technical level, metrics such as domain authority score and the number of referring IP addresses measure your site’s standing.
Journalists often need expert commentary or other brand assets (e.g., images) for their articles. If you can fulfill those needs, they may be willing to link to your site in return. Our 2024 Ranking Factors study shows that domain Authority Score is the sixth strongest predictor of a webpage’s ranking position. To maximize success, develop well-defined service packages that cater to your target clients’ needs.
You should identify such mentions and approach the website owner for a link. The easiest way to do this is by leveraging tools like BuzzSumo, which offers detailed brand monitoring that can uncover unlinked mentions without too much legwork. You can use online tools like Brightlocal’s Citation Tracker to check for issues and update your listings as needed.
We also sprinkled in synonyms and LSI keywords to help Google understand the BHS Links content of that page. And to optimize that page, we used the main keyword in the title tag, URL, and a handful of times in the content. That way, you can track your off-page SEO progress and ensure your backlinks remain intact.
For example, in the early days of Backlinko, I reached out to HubSpot. If you can provide legit value to a big brand, they’re usually happy to send some traffic your way. You might think that big brands have no time for small business owners.
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