Image compression is also an efficient method of improving site speed. Compressing High-quality photos without compromising quality may significantly reduce load times. Maintaining consistent Name, Address, and Phone Number (NAP) information across local directories and citations is crucial for local SEO Google. This is because Google uses precise NAP data to validate a business’s validity and relevance, especially for multi-location enterprises. For effective keyword research, you can use Google Keyword Planner, Ahrefs, or SEMrush to compile a list of company keywords. Once keyword research is done, try incorporating long-tail (more specialized phrases) and short-tail (broad terms) keywords.
How do I find out where I rank for specific keywords?
After all, it wouldn’t really be an ideal improvement in your rankings if you’re still ranking below your competitors. Once you open a cannibalization report, find the issues, and resolve them. Cannibalization can be fixed in many ways but the most important is to improve your keyword optimization and replace the keywords you mention throughout one or more articles. Whether it’s your home page or a blog post, we think adding visuals is a great way to attract your readers, keep their attention, and prevent the bounce rate from increasing.
Plus, more visibility for your content means there’s a better chance of people seeing it and linking back to it. Since your link profile is a crucial ranking factor, there’s a good chance this will also improve Google rankings. You just need to enter your competitor’s URL in the search bar and the tool will pull up all of the details of their search engine performance. This includes the top organic and paid keywords for which they’re ranking and how many clicks they’re getting for those keywords. So put yourself in the shoes of your audience and think about what terms they might use to conduct voice searches. You can use platforms like Answer the Public to discover popular conversational phrases relevant to your chosen keywords.
Free Tools
- Properly configuring these elements improves local on-page SEO performance and enhances your site’s overall visibility in search results.
- This can improve image search rankings and increase visibility in relevant search queries.
- It is equally necessary to design an external linking strategy in addition to internal linking.
To ensure your pages rank well, you need to maintain a technically sound website by following SEO best practices and conducting regular audits. Images play an important role in making your content engaging and memorable, and they can significantly impact your SEO. Original visuals, such as infographics, graphs, and high-quality photographs, not only make your content stand out but may also give your page an edge in Google’s rankings.
When you buy something through one of the links on our site, we may earn an affiliate commission. Full-funnel marketing on LinkedIn involves broad top-of-the-funnel content, niche content for the middle, and bottom-funnel deal closers…. To confirm that all your webpages use HTTPS, check Google Search Console.
In addition, each page should get it’s own primary target keyword to avoid keyword cannibalization. As we all know the recent Facebook updates earlier this year make organic engagement quite difficult. However, using SEO Anomaly keywords in your post and directing traffic from your other social media sites may help.
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